A two-week campaign to get people back to the theatre is underway in Madrid sponsored by the town council. Over 1,500 banners will be hung in the busiest parts of the city to promote the 23 privately-owned theatres in the Spanish capital. A parallel press and radio campaign has also been launched to convince Madrid residents to fill the emptying theatres, with the motto Vuelve al teatro Get back to the theatre. The department of the arts sees theatre as one of the most important generators of cultural activity in the city and the Madrid theatre scene has a lot to offer from dance to classical theatre to musical and zarzuela, the Spanish light opera. Banners with 26 different designs promoting the programming of each of the theatres involved in the initiative will be decorating the Paseo del Prado, the Paseo de la Castellana, and Gnova, Sagasta, Velzquez and Goya Calles among others.