The Eiffel Tower is Europe’s most valuable historic monument according to a survey by the chamber of commerce of Monza and Brianza in north Italy.
The Italian organisation has calculated that the Eiffel Tower is worth €435 billion – more than the Colosseum in Rome (€91 billion), the Sagrada Familia in Barcelona (€90 billion) and the Tower of London (€70.5 billion).
The values are calculated according to image, branding and tourist revenue.
