Madrid city council has announced the launch of its own local digital television channel, TDT (televisione digitale terrestre). Broadcasting 24 hours a day, seven days a week, the new channel will promote the city of Madrid. Featuring 32 hours a week of original content programmes on tourism, culture, leisure activities and business, TDT Madrid will have no news or political debates, no films or soaps. The council shares the multiplex channel with three other private concessionaries in Madrid: Libertad Digital, Unedisa and Uniprex. TDT Madrid should begin broadcasting by October 2006.