3 July 2010 - 8 January 2011. In an illustrated letter to Noel Moore, the five year old son of her friend, Beatrix Potter conceived the story of Peter Rabbit on 4 September 1893.
Characters such as Flopsy, Mopsy and Cottontail soon followed suit, as Beatrice continued her letters to Noel and his siblings; so many letters in fact that the children's mother suggested there was enough material for a book. And so the world was introduced to Peter Rabbit. This exhibition traces his endearing story and includes the complete extant original illustrations, shown in sequence with accompanying text.
Considered to be the most popular children's book of all time, 'The Tale of Peter Rabbit' has so far sold 40 million copies worldwide.
Daily: 10.00-17.45. Fri: 10.00-22.00
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Peter Rabbit: the tale of The Tale
V&A South Kensington, Cromwell Road, London SW7 2RL. Tel. +44 (0) 20 7942 2000, www.vam.ac.uk