Primark opens new branch in central London

Budget clothing store Primark has opened a new branch at the Tottenham Court Road end of Oxford Street in London. The new four-storey store is at the upper end of Primark’s discount market.

The store has 1,443 employees, 11 cash desks and nearly 100 fitting rooms. Owned by Associated British Foods it is the discount fashion chain’s seventh largest store and its fifth largest in the UK.

The design of the new store uses many of the old architectural features, such as the brick walls and the original windows, alongside modern technology.

Although it is located at the far end of Oxford Street it is well positioned to take advantage of Crossrail’s redevelopment of Tottenham Court Road station, which is due to open in 2017. The new station will link into the neighbouring underground station of the same name. It is one of the biggest transport redevelopments in London’s West End for decades.

Primark, which has also opened four new stores in Spain and one in Berlin, is one of the few retail chains to be posting good results at present. Revenues were showing an increase in the first half of the year although most of the growth was coming from Europe rather than the UK and Ireland, home and headquarters of the fashion giant.