Figures just released by the VisitDenmark national tourist board have registered a four per cent drop in overnight hotel stays in Copenhagen during 2007 compared with the previous year. The number of Chinese visitors dropped by 95 per cent and the number of American and European visitors by seven per cent. However while foreign visitors snubbed the Danish capital, there was a sharp increase in the number of Danes holidaying in their homeland.
Tourism experts have blamed the fall in foreign visitors on stronger competition from cheaper Eastern European destinations. However many feel that Denmark is being wrongly marketed. Over the next four years a total of Dkk54million is to be invested in promoting Copenhagen as a world-class tourist destination.